der:die:das:

der:die:das:
is a brandnew monothematic magazine made in Zurich,
which examines items, objects and various „things“ from everyday life,
trying to get to the bottom of their meaning to newly orchestrate them.
Next to their meaning in everyday life the items will be put in an art- and
design-discourse, in order to reveal the bizzare and the established all at once.

der:die:das:
is an inspiration to animate common „things“ and
showing them in other contexts in order to be taken by surprise.

der:die:das:
calls for the new in everyday life and the ordinary in the novel and
assembles the various perceptions of different disciplines in art and design by
various artists, designers and authors in one magazine.
According to the alphabet the things will be selected, dissected and analysed.

der:die:das:
will be sold in selected magazine- book- and design-stores.